Gift & Party, or No Gift & Party at Year-End: That is the Question
As we approach the end of the year, I’ve decided to address a topic that’s a bit lighter than usual for my blog. In many companies, the same question comes up around this time: should we throw a year-end party to celebrate the season, mark cultural events like Diwali , Christmas, etc..? And if so, should the company also offer a gift to employees, and what should the value of that gift be? Or simply have no party but still go with a gift ? or do nothing ? Who decides and how? For the sake of this discussion, let’s assume that the decision falls on management rather than the work council, though this can vary depending on the country and specific regulations. Ultimately, the company is the one providing the funds, whether directly or indirectly. The decision to host a party or offer gifts is often linked to the company’s financial performance. It’s understandable, of course, but financial health isn’t the only factor to consider. For example, what has been the company’s past practice? How do other companies in the same geographical region handle year-end celebrations? What’s the level of awareness among employees about the company’s financial situation, and how transparent has management been with this information? What’s the level of employee engagement? How often do people have the chance to connect physically in the office? The list of considerations can go on. Often also making the decision to cancel an event can have devasting impact on employees whereas the savings generated are generally marginal compared to the overall financial of the company. But it is easy to do and driven by short terms views, some leaders are taking this position. In the end, beyond the financials, it’s about the message management wants to send to the organization. The decision should align with the actions employees have experienced throughout the year. Sometimes, this is where the challenge lies. Can management justify a year-end celebration when a restructuring is underway? Would that be appropriate? From my standpoint, the answer is probably no, but let’s consider a different scenario. What if the restructuring has already been completed by year-end? Is it still wrong to celebrate while some employees have already left, or is it beneficial to gather the remaining team together, to build morale and foster a sense of unity as they prepare for future challenges? So, in general, what’s the goal of these year-end parties and the potential benefits from a management perspective? The Purpose and Benefits of Year-End Celebrations Year-end parties and gifts can serve multiple purposes beyond just celebrating the holidays. From a management perspective, the key benefits often centre around boosting employee morale, reinforcing a sense of community, and thanking the team for their hard work. After all, the holiday season is a time for reflection and appreciation, and a well-organized celebration can go a long way in showing employees that they are valued, especially after a challenging year. Research supports this: recognition and social events are linked to higher engagement and retention. Companies with strong recognition cultures report up to 31% lower turnover and 12% higher productivity (Incentive Research Foundation, 2023). Beyond the “feel-good” factor, a year-end gathering can also serve as an opportunity to reinforce company culture. It’s a chance to bring together teams from different departments or remote locations, foster stronger interpersonal relationships, and encourage a more collaborative atmosphere. For employees who may not interact much during the year, the party can be a rare but important opportunity for bonding. Additionally, offering a gift whether it’s a small token of appreciation or something more substantial can be a gesture that helps employees feel acknowledged. It doesn’t always have to be extravagant; often, it’s the thought and sincerity behind the gift that counts. Studies show that even small, personalized gestures can significantly boost morale and loyalty . A gift, when done right, can express gratitude and appreciation for employees’ dedication and contributions. However, companies should be mindful of how these celebrations are framed. If a company has undergone significant restructuring or faced financial struggles, a lavish celebration might seem out of touch with the current reality. The key is balance ensuring that any party or gift aligns with the company’s situation and doesn’t create an impression of extravagance in times of difficulty. The Value of the Gift: One Size Fits All or Employee Choice? When it comes to the value of the gift, there are a few elements to weigh. One of the main questions is whether the company should choose a single gift for all employees or offer a variety of options to cater to different tastes and preferences. Some companies opt for a standard gift, such as a branded item or a uniform gift package, which can create a sense of equality among employees. However, the challenge with this approach is that it may not reflect the diverse interests or needs of the team. On the other hand, offering a selection of gifts might better cater to individual preferences but could be more logistically complicated to organize. Some times especially when it has been recurrent, the gift is so established that it can not be changed or replaced. I have in mind an example of a company who was offering every year a turkey to all employees for Thanksgiving and one year no enough quantity was delivered. In compensation some employees got Salmon instead. The reactions of those employees have been extremely negative and the company had to come back the following year to turkey for every one and securing absolutely the delivery ! The focus on food items is generally well appreciated and according to the country and cultural context is fully expected. An increasingly popular alternative is to provide employees with vouchers or gift cards, allowing them to choose what they want. This option provides greater flexibility and personal choice, empowering employees to select something they genuinely value, whether it’s for personal use or a special treat. It also avoids
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